One of the more important things that you can do to generate
return visits to your web site is to publish an e-newsletter (or
e-zine). Give your visitors a chance to subscribe on your home
page, and you've got them for life! That is, as long as you send
a newsletter on occasion and make it interesting.
Here's the problem: someone visits your site and likes it. But
the internet is a big place, so he may never return. But if you
can get him to sign up for an e-newsletter, you'll get a chance
to remind him to come back periodically.
Send something out at least once a month. Less often than that
and you are losing out. If you can do it, send out an
e-newsletter more often, even once a week.
What do you put into this newsletter? Well, you should be
changing your site all of the time. A stale site simply will not
make it on the web. That's the first thing to put in your
e-newsletter - changes. You want to remind your visitors that
you exist and that there is new content for them to look at.
Point out new content without giving away the store. For
example, if you've written an article about money making
opportunities on the web, then describe the article. Don't
include the article as you want to get the guy back to your site.
Be sure and mention any specials or any new free things. This is
very important. Tease them with something free, something which
absolutely requires them to visit the site. A free desktop
theme, or some wallpaper, or clipart or anything like that.
Don't overload the thing with ads. A few is fine, especially for
your own services and offerings, but if you include more than
half a dozen ads your e-newsletter will wind up deleted more
often than not. Especially if those ads are at the top of the
newsletter.
HTML format is great, because you can also include nice looking
graphics and other things. In addition, the HTML code can be
included in your site as content - previous issues. I would stay
away from any Java, ActiveX, Javascript, VBscript or any other
fancy things as these tend to be frowned upon in emails. Just a
nice looking, simple, quick newsletter describing what's new and
telling the visitor why he needs to come back to your site.
And that's what's critical ... getting the visitors to come back
to your site again and again.
About the author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets.
This website includes over 1,000 free articles to improve your
internet profits, enjoyment and knowledge. Web Site Address:
http://www.internet-tips.net Weekly newsletter:
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