Much has been published lately touting writing articles as a
good means of promoting online businesses. I couldn't agree
more. However, the vast majority of those writing these articles
are missing the big picture.
Writing articles which carry a byline describing yourself and
your business - including a link to your web site, is a great
way to gain traffic and new customers. This is a win-win
situation, as the writer gains exposure for their business,
while the publisher gains free content for their web site or
publication. However, most of the writers today are not taking
full advantage of the power these articles can produce.
As the owner of a company which publishes nine daily and two
weekly newsletters, I belong to numerous content announcement
lists which supply us with many of the articles we publish in
our various newsletters. Unfortunately, a very high percentage
of the articles submitted to these announcement lists have a
business or marketing theme. None of our newsletters carry these
types of articles. As a result, the authors attempting to gain
exposure for their businesses by writing business and/or
marketing related articles are missing out on a very large
segment of the potential market place.
There are many quality business related web sites, newsletters
and e-zines which need web business and marketing content.
However, as more and more people are writing these types of
articles, competition for getting your article published is ever
increasing. Moreover, the redundancy of subject matter is also a
growing problem. These two issues combined makes it more and
more difficult for writers to get their articles published. So
what's the answer? Expand your horizons!
As I mentioned before, none of our network of newsletters carry
business or marketing related articles. Furthermore, we are only
one company out of literally hundreds who need non-business
related articles and content on a continuous basis. This means
there are hundreds of thousands of potential customers out there
who could be reading your byline right now - going to your site
and purchasing your products, but aren't - simply because you're
limiting the subject of your articles to business and marketing.
Bing! Is the light bulb coming on?
You may have a business on the Internet, but that doesn't mean
web business and marketing are the only subjects you can write
about, nor should they be. Besides being an Internet business
owner, you're a person - one who has a wide variety of
interests, hobbies, and experience. Use these other aspects of
your life to write about - parenting, non-business
motivational/inspirational, romance, topics of interest to women
- to men, humor, marriage, family, hobbies such as crafts... the
list goes on and on.
By expanding the subject matter of your articles into these new
areas, you will greatly increase, not only your chances of
getting published, but the number of people who will read your
articles. Just because someone subscribes to a parenting
newsletter doesn't mean that same person isn't looking to buy
your product, use your service, or start their own business.
Promoting your business through writing articles is a wonderful
means increasing traffic and profits. So go to it, but this time
try it from a new perspective.
About the author:
Todd W. Winslow is the co-owner of TADD Publishing Group which
publishes a variety of free, quality e-mail newsletters. For
newsletter and advertising information, please visit our site
http://www.taddgroup.com or write: info@taddgroup.com
