Friendship is a word that is seldom heard around the World Wide
Web. Everyone seems to be doing his/her own thing, and don't
seem really concerned about the other guy. This is only natural
considering the nature of the Internet. But creating friendships
with the right people on the internet could actually benefit you
and help your online business or website.
A good example of what I mean by 'the right people on the
internet', are ezine publishers. Ezine publishers have a lot of
power and influence on the internet. In a virtual world filled
with so-called 'gurus' and 'experts', ezine publishers are
unique because they actually get to prove their expertise week
after week, issue after issue. This allows their subscribers to
get to know them and develop a trust in what they say. 'Trust',
that's a word you don't hear often on the Web. The point is
ezine publishers have a large base of subscribers who take their
word as truth, and look to them for advice.
Now imagine how much your online business or website would
benefit, if an ezine publisher with a moderate number of
subscribers mentioned your business in their ezine and said
something like 'My friend _______ has a new oppurtunity that I
think you might enjoy." Because the publisher is trusted by the
subscribers and he/she called you 'friend', you are now
considered trustworthy and your website or advertisement will be
given more than the usual consideration. So you can see, just
from that one example, the benefits of gaining a ezine
publishers friendship. But how can you go about doing this?
It's actually easier than it may at first appear. All it takes
is a little initiative. For example, how many times have you
seen sections in ezines where the publisher mentions that he/she
would welcome any feedback from subscribers? Also in every
ezine, right. Well, this is an open invitation to start a
friendship. You'd be surprised at how happy publishers get when
they receive feedback from loyal subscribers. Most of them will
probably write you back and thank you for your feedback, and
they may even include some personal comments or ask you how you
found out about the ezine, how long you've been a subscriber,
what do you do on the internet etc. At this point you've got a
conversation going, and a friendship flourishing. All you have
to do is respond back and pretty soon you may be on your way to
making a power friend.
Of course friendship is a two-way street. So if an ezine
publisher helps you out by running your ad or giving you an
endorsement, try to see if there is a way you can help him/her
out. If you have a website, why not place a link to their ezine
on it. Or forward a copy of their ezine to a few friends every
week. By doing this you will be showing that you appreciate all
that the publisher did for you, and you will strengthen your
online friendship, and soon both of you will be experiencing the
power of a good friend.
About the author:
Timothy Ward is an author and ezine publisher who currently
lives in Florida, USA. For more info on his latest ezine, The
Free Promotion Tips Ezine, visit
http://www.linkcounter.com/go.php?linkid=210240
