You will certainly already know a lot about pop-ups if you are surfing on the web on a regular basis . They are those tiny little windows that open up if you are just entering a site or if you want to leave it . Other variations are windows which are load- ed completely in the background (pop-under) .

Pop-Ups Are Annoying and Disturbing To Surfers....

You are distracted from what you wanted to do and you have to make a new decision if you want to accept the offer you are confronted with or not . Or if it is a completely different site that has been loaded, you have to make the decision if you continue with the new loaded site or with the site you originally wanted to visit .

But the really annoying thing is when you want to close one pop- up and then the next pop-up is already on it's way. This could be e.g. an entry pop-up in combination with an exit pop-up. So when you close the entry pop-up, a JavaScript-code calls the exit pop-up .

This is the most obtrusive way of conveying a sales message. If you are a serious marketer, this is something that you should avoid completely or your reputation could become seriously damaged....

Pop-Ups - A Pest In Combination with Startpage Programs

In combination with startpage programs they can be a real pest. Because with these programs you stay about 20-30 sec. at each site and then you surf to the next one. Now ima- gine this:

Every second site you are surfing to uses an entry pop-up and an exit pop-up. If you don't close the new pop-ups immediately, you have your complete windows taskbar flooded with new windows.

You either have to close them all one by one if you surf with multiple startpage programs at a time or you'll have to use your windows taskmanager to shut off your browser .

In each case, you have to react , because if you don't, your computer could crash or freeze.... ( At least, this is what I experienced from my personal surf-sessions .)

Pop-Ups = A marketer's dream ?

We have to ask ourselves why are these pop-ups used by so many reputable marketers. There's just one reason for this: They work ! Even though they are hated by most people, they do their job....

You have to look at it from a marketer's point of view. Even if he has just a response rate of 3% , he has made 3% more money, more subscribers or whatever.

And it doesn't cost a single penny ! That's 3% more sales, more advertising revenue etc. So would you give that up if you were standing in his shoes ? As a websurfer I don't like pop-ups very much myself, but because of the results I get , I use them at my own sites as well....

About the author: Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : http://www.promobuddy.com/ . Sign up for his newsletter at http://www.internetmarketing-success.com/ .